Navigating and making the most out of your Google Business Profile (formerly known as Google My Business or GMB) is essential for growing your property management business. It ensures your services are not just visible but also easily accessible to potential clients actively searching for property management expertise.
A well-optimized Google Business Profile is like a magnet for new clients—it boosts your brand's visibility and helps your company stand out from the competition. With a strong online presence, you’ll be well on your way to expanding your property management company.
But let’s be honest—managing the details of your Google Business Profile can feel overwhelming at first. No worries! In this guide, we’ll break down everything you need to know, from setting up and verifying your profile to engaging with potential clients. Follow these steps, and you’ll ensure your business is front and center when people are searching for property managers in your area.
Google Business Profile Basics for Property Managers
Claim and Verify Your Google Business Page
This is the first and most obvious step—make sure you’re officially listed as the owner of your Google Business page. If not, you’ll need to claim it and go through the verification process.
Once you’re the verified owner, double-check the information that’s already on your page. Is it outdated, incomplete, or incorrect? Take the time to update your details so that it accurately reflects your current business.
Make sure every section of your business listing is fully filled out, from your contact info to your services. An incomplete listing could be the reason potential clients scroll right past you!
Keep Your Business Information Up-to-Date
To maximize your visibility and make it easy for clients to find you, focus on a few key areas:
Hours of operation: This may seem simple, but keeping your hours accurate (especially during holidays or weekends) is crucial. Avoid listing "24/7" if it’s not true—there’s nothing more frustrating for a customer than finding out you’re closed when your listing says you’re open. Plus, Google considers business hours as a ranking factor in local searches, so this directly impacts how often your business shows up in search results.
Physical address: For property management businesses, your actual location matters. Make sure your address is up-to-date and accurately reflects where your office is. Google won’t accept P.O. boxes or virtual addresses, so be precise!
Services and business description: You want people to know exactly what you do when they land on your profile. Review your service offerings and business description to ensure everything is clear, accurate, and helpful.
Add Photos to Your Google Business Profile
Nothing gives potential clients a better feel for your company than photos. Include pictures of your office’s exterior, the inside of your workspace, and even your company logo. Having these visuals makes your business feel more real and trustworthy. Plus, it adds a human touch to your online presence.
Use the Post Feature to Keep Clients Updated
Once you’ve got your photos in place, it’s time to take advantage of Google’s post feature. Share any current promotions, special deals, or community events you’re hosting for property owners or investors.
This space is also great for posting blogs or updates about your business. Posts give users valuable information and encourage them to stay engaged with your profile. It’s a simple way to show you’re active and keep people in the loop about your property management services.
Manage Reviews and Build a Strong Reputation
Reviews can make or break your online presence, so don’t overlook them! Develop a system for requesting reviews from your clients and, just as importantly, responding to them—whether they’re positive or not.
Good reviews not only help other users make decisions, but they also improve your Google ranking, making it easier for people to find you.
Reaping the Rewards: How Optimizing Your Profile Can Drive Growth
By implementing these strategies, property management companies can harness the full potential of their Google Business Profile. You’ll enhance your online visibility, rank higher in searches, and make it easy for potential clients to find and trust your business.
In the meantime, if you have any questions about your Google Business Profile or want to learn more about digital marketing for property managers, reach out to us at KIN. We're here to help!